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Search engine optimization is a difficult subject to tackle, especially for anyone who has another job to do. Running your business is beyond a full-time job, and if similar to other business owners, you probably don’t have enough time in the day to do what you want to and need to anyway. Attempting to learn search engine optimization (SEO) is a time draining task, plus it is constantly changing with every Google update (or any other major search engine update), which means tips and strategies need to be altered every few months. Due to this, using an SEO reseller is the best course of action, but not every single SEO service provider out there is able to provide the same quality of assistance. Just like any other service provider, ranging from a plumber to an auto mechanic, it remains essential to look into the SEO reseller, determine how they improve the business website, what all they do and also, what sort of results they have seen previously. A quality SEO reseller is worth their weight in gold, as these individuals alone can help bring in thousands, if not tens of thousands of new visitors to the website every single day.

What SEO Services are Provided?

When going with an SEO reseller, it is important to understand what exactly is provided and if the provider is going to start charging extras. The exact kind of alterations the reseller needs to do to the company website changes from one website to the next, so knowing exactly what they need to do can be next to impossible until they analyze the website, look into how to improve it and really start getting down into the website building blocks. However, there are some service providers who charge extra for every individual service. They might charge more for backlinks, for tagging images, for performing keyword analysis and all sorts of other practices that are essential to search engine optimization. While it is good to know what all is included in the service package, it is better to go with a company that covers all of this and is able to simply do whatever is needed to be done to boost SEO in order to increase website performance as much as possible.

How Long Do They Stay On?

SEO analytics chance on a regular basis. Google and other search engines have done a truly amazing job at filtering out the junk and providing the highest quality search results. Of course, with every single SEO update, new companies and websites figure out ways to jock the system and boost their ranking, despite having inferior quality content. While it no longer is the day where a website could simply list a single keyword a hundred times on the bottom of the page to boost its ranking, there are other ways some sites try to cheat the system. Should Google and others discover the website is attempting to cheat, they either push the website down in the rankings or boot the site completely (which is essentially a death sentence for any website). With the continual changes implemented in search engines, the SEO reseller needs to be able to stay on to work with the website and make adjustments accordingly. This way, the site can remain at the top of the search results, no matter what SEO changes are implemented.

Past Results

It is important to ask for past results they have obtained through SEO improvements. Not every website is going to reach the very top of the search results, but simply seeing drastic improvements can be important. If someone runs a small sporting information website, chances are they are not going to dethrone the big entertainment sports authorities. However, it does not mean an SEO reseller is a failure if it is not the number one spot. If the SEO reseller managed to push it onto the first page when it had been on page 10, this is a drastic and desirable improvement. When looking at the past results of other websites, there are two aspects to look into. First, the change of ranking is important. While not every site can be ranked in the top spot for its set keywords, it can drastically increase in rank. Having a site listed on the first page is valuable in itself. Secondly, looking at the traffic reports might be the best indication of all as to how helpful the SEO reseller is. If a website went from a few dozen visitors a day to around 1,000, this is a huge improvement of visitors. In most cases, the more visitors reaching the website the higher the profit margins are, either from advertisements placed on the page or from more people buying the products and services listed on the website.

A quality SEO reseller can drastically increase the traffic of a website. Knowing how to select the right reseller is an important investment for any website owner.

There was a major update for Google starting on 4/29. In true form, Google denied that the update had even happened. However, we now know that they did make an update and people are trying to figure out what the changes are all about. With each search engine update, more and more of the world stops to see what happened. This is because small business are increasingly reliant on the search engines for the livelihood. The Yellow Pages used to play this role, but as technology has advanced, the Internet has taken the place of the Yellow Pages as the source to find information about small businesses, services and products.

Google, in particular, has the dominant role as the search engine giant. This is because they have a superior product and the most market share.  The more end-users turn to Google (over their competitors) the more important they become. Google is making the most money as an online advertiser and has a comfortable position as the leader in this technology field.

Bing would like the be the Internet leader in search, but has been struggling for a decade to catch up. Despite a massive rebranding campaign, hiring teams of experts, and a relentless pursuit of Google’s quality, the search results from Bing are consistently seen as inferior to Google. Thus, less users to go Bing for their daily Internet searching needs – resulting in lower revenues for Bing. Lower revenues then feed the cycle. Bing has less budget to promote the search engine and less resources to make the quality better. Thus, the cycle repeats.

How Google will fall from the position as the number 1 search engine is at this point unknown. Similar to the Yellow Pages, many small businesses have a love-hate relationship with the search giant. They need Google as a source of new business or they will fail. But they hate Google because they are so reliant on them for new business. This story has been repeated many times throughout history and will probably be repeated again. But for the current time period, Google remains the Internet giant to watch. And they just did an update earlier this month.